Keyword Density Checker

Analyse your content's keyword density and word frequency to optimise for SEO.

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What is Keyword Density?

Keyword density is the percentage of times a keyword appears in your content compared to the total word count.

Formula:

(Keyword Count ÷ Total Words) × 100

Example: If your keyword appears 5 times in a 500-word article, the density is 1%.

Ideal Keyword Density
1-2% - Optimal range
2-3% - Acceptable, but be careful
3%+ - Risk of keyword stuffing

Modern SEO focuses more on semantic relevance and natural language than exact keyword density.

SEO Writing Tips
  • Use your target keyword in the title and first paragraph
  • Include variations and synonyms naturally
  • Write for readers first, search engines second
  • Aim for comprehensive content (1000+ words for competitive topics)
  • Use headings (H2, H3) with relevant keywords
  • Include related long-tail keywords
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What Keyword Density Tells You, and What It Doesn't

Keyword density is the number of times a word or phrase appears, divided by the total number of words. Paste your text and the checker lists the most frequent single words and phrases, with an optional target keyword highlighted.

There's no ideal percentage. Google has said for years that it doesn't use a keyword density target, and repeating a phrase unnaturally can count as keyword stuffing. The tool is most useful for two checks:

  • Is the topic clear? The words at the top of the list should reflect what the page is about. If they don't, the page may be unfocused.
  • Am I overdoing it? If one phrase stands out far above everything else, rewrite some instances with natural variations.

Better results usually come from covering the topic thoroughly, answering the questions people actually ask and using the words they'd use, than from hitting a number.

Frequently asked questions

What is a good keyword density?

There is no target figure. Write naturally for readers. If a phrase appears so often that the text reads awkwardly, it is too high.

Why exclude stop words?

Words like "the", "and" and "of" are the most common in any text. Excluding them makes the words that describe your topic easier to see.

Does keyword density affect Google rankings?

Not directly. Google looks at relevance and quality rather than a percentage. Excessive repetition can hurt, though.