UTM Link Builder

Generate trackable campaign URLs for Google Analytics 4, Meta Ads, email and any platform that reads UTM parameters.

Build Your Link
The full destination URL including https://
Where is the traffic coming from?
Which marketing channel?
Your Tracking URL
Open URL
Parameter Breakdown
ParameterValuePurpose
Frequently Asked Questions

UTM (Urchin Tracking Module) parameters are tags added to a URL's query string that let analytics platforms like Google Analytics 4 (GA4), Adobe Analytics and Matomo identify the source, medium and campaign that drove the visit. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term and utm_content.

utm_source identifies the specific platform sending the traffic (e.g. google, facebook, newsletter), while utm_medium identifies the marketing category or channel type (e.g. cpc, social, email, organic). Source is the where; medium is the how.

Yes - UTM values are case-sensitive in most analytics tools. "Facebook" and "facebook" become two separate sources, fragmenting your reports. We auto-lowercase values and replace spaces with hyphens. Stick to one consistent convention, ideally lowercase with hyphens or underscores.

No - search engines treat the canonical URL as the page, and modern crawlers ignore tracking parameters. However, avoid adding UTM parameters to internal links on your own site, as they can break GA4 attribution and create duplicate-content reports.

utm_id is an optional GA4-specific parameter used to tie a click to a campaign ID in Google Ads or another platform. It enables proper Campaign-level reporting in GA4 even when source/medium are missing.
Common Mediums
  • cpc - paid search
  • email - newsletters & transactional
  • social - organic social
  • paid-social - paid social ads
  • display - banner ads
  • affiliate - affiliate links
  • referral - partner sites
  • qr - printed QR codes
  • video - YouTube etc.
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